Client: T-Mobile
Medium: Watch Along, a short-form series that lives in the limited interruption ad break during an exciting movie title. Think: The Roku Channel’s take on the 90’s classic ‘Dinner and a Movie’
Overview: T-Mobile was looking for a turnkey option to sponsor content, and I put together a pitch deck that laid out why they should sponsor a Watch Along during their flight. They moved forward with sponsoring Watch Along for the rom-com classic, Hitch.
Role: Copywriter, Creative Producer
Dr. Movie Night
Hosts Tiffany and Albert channel famed date doctor Hitch to offer the audience tips for throwing a killer movie night.
Non-Verbal Cues
According to Hitch, 90% of what you say doesn’t come out of your mouth—it’s all non-verbal cues! Inspired by this, Tiffany and Andre play a game where they act out common rom-com tropes without saying a peep.
Hitch Fast Facts
Tiffany and Albert share rapid-fire behind-the-scenes tidbits about the making of Hitch.