Client: Carnival Cruise Line
Series: Emeril Cooks, Season 2 (2023)
Mediums: 1x Custom Vignette, a :30s spot that lives in the ad break across The Roku Channel and brings a brand’s messaging and physical products into the world of a Roku Original series
1x In-Show Integration, a verbal mention of Carnival Cruise Line during an episode of the series
Overview: We wanted to draw the connection from the delicious food that Emeril makes on Emeril Cooks to the food guests can experience aboard a Carnival Cruise Line while incorporating the brand’s key messaging. For this vignette, I wrote the script and flew to New Orleans to serve as the on set creative
Role: Copywriter, Creative Producer
This successful partnership lead to Carnival Cruise Line purchasing the same content package the following year! See below for both campaigns:
Custom Vignette
Emeril shares tips to streamline making dishes for game day so you can spend less time in the kitchen and more time enjoying the game.
In-Show Integration
This in-show integration features a verbal mention of Carnival Cruise Line.
Client: Carnival Cruise Line
Series: Emeril Cooks, Season 5 (2024)
Medium: 1x Custom Vignette, a :30s spot that lives in the ad break across The Roku Channel and brings a brand’s messaging and physical products into the world of a Roku Original series
1x In-Show Integration, a segment dedicated to making a dish available aboard Carnival Cruise Line
Overview: For this season, Carnival’s messaging was centered around “Choose Fun” aboard a Carnival Cruise, and the creative followed suit. I pitched the initial Custom Vignette concept to the client, and once they decided to move forward with it, I wrote the script and worked with them ensure the creative felt fresh. I also wrote the talking points for the in-show integration.
Role: Copywriter, Creative Producer
Custom Vignette
Emeril shares how to ‘Choose Fun’ in the kitchen, just like you can aboard a Carnival Cruise Line.
In-Show Integration
This more complex in-show integration features Emeril preparing a dish that’s available aboard Carnival Cruise Line, featuring a verbal brand mention.