Client: Sleep Number
Medium: Bespoke Custom Series featured on The Roku Channel
Overview: For this project, I pitched the initial 6x episode series concept—a show that breaks down the science of sleep using Sleep Number’s Reasons To Buy. Each episode is themed around one of their science-backed RTB and features Sleep Number’s physical products.
Role: Copywriter, Researcher, Creative Producer
Temperature
Host Asha Leo shares how the temperature in your room can impact the quality of your sleep, offering a challenge to switch it up for a better night of rest!
Circadian Rhythm
Asha explains that your circadian rhythm is your body’s internal clock, and that keeping it regular is key to good sleep. She offers a challenge for viewers to use light to support your body’s natural cues.
Sleep Posture
Whether you’re a side, stomach, or back sleeper, the position you fall asleep in can actually have a major impact on your quality of sleep! Asha explains the differences between each position, and offers a challenge where viewers use pillows to add support in their favorite position.
You Sleep How You Eat
Asha is helping viewers eat well to sleep well, explaining how viewers can use food to improve their sleep! She challenges viewers to try a meal plan designed to help you fall asleep fast and stay asleep longer.
Recovery
Asha explains why sleep is imperative to recovery, and offers a challenge for viewers to try a gentle exercise to help you sleep more soundly.
De-Stress
Stress is one of the biggest blockers when it comes to sleep—racing thoughts can literally keep you up at night. Asha explains the impact that stress can have on your sleep, and offers a simple challenge to de-stress right before bed.