Client: H&M

Medium/Product: Kids & Family Tagged Vignette, a :30s sponsored video that teaches our co-viewing audience something worth learning

Overview: H&M was interested in sponsoring content surrounding back to school. Since this ad product is not custom, I came up with this “brain busters” concept that is tied to back to school, but doesn’t directly connect to the brand messaging. I wrote the script, directed the VO session, and gave notes through the edit.

Role: Copywriter, Creative Director