Client: Mattel - Uno Attack

Medium/Product: Kids & Family Tagged Vignette, a :30s sponsored video that teaches our co-viewing audience something worth learning

Overview: Since this ad product does not offer custom integration, I had to find a way to tie the creative to the brand without feeling like it was a straight commercial. I came up with the “Personalized Puzzle Pieces” tip as a thematic connection to this fan-favorite Mattel game.

Role: Copywriter, Creative Director