In addition to the creative work I accomplished for brands at Roku, part of my job was to get brands interested in purchasing content plus ups by creating post-driven content like Sizzle Reels.
These B2B assets were included in decks shared by our sales team and helped explain the “why Roku?” narrative when pitching on campaigns.
Case Study - Watch Along Sizzle Reel
The team was struggling with putting together our first sizzle reel for one of our franchise series, Watch Along. The creative director asked me to take a look and make some tweaks, and he loved my version so much that this became a major part of my job! See below for the before and after I gave my input.
Sizzle Reel
Overall the pacing of this cut just felt off. The opening was dragging, the clips selected were a little low energy, and it was hard to tell what the show was about.
Sizzle Reel (Andrea’s Version)
The first thing I did was tighten up the beginning to help bring some energy into the sizzle from the start.
From there, I felt like we needed more info about the show up top, so I came up with the idea to change the cards to read “Movie Buffs / [Watch Along Title Treatment] / With You!” I felt like this was a clever way to not only incorporate our title treatment, but also plainly explain what’s happening—these hosts are watching this movie with you.
To drive the point home, I pulled an awesome clip of our host Tiffany explaining what the show is about—”We’re going to sit on this couch for 2 hours. We’re going to laugh. We’re going to cry. We’re going to eat cauliflower.” Not only did it feel like the perfect high energy way to explain the show, but it had a hilarious button that helped propel us into some great sample segments.
The Shortlist Sizzle Reel
Objective: Showcase the success of the first series that was a partnership with GEICO via clips while also sharing the exciting ways we’re expanding the series in the future.
Medium: Sizzle Reel
Role: Creative Producer/Editor
Roku Brand Studio Sizzle Reel 2023
Objective: Highlight the ad products available for brands to sponsor with clips from previous successful partnerships that our team executed.
Medium: Sizzle Reel
Role: Creative Producer/Editor
Roku Brand Studio Sizzle Reel 2024
Objective: After we made the 2023 sizzle, the strategy team did a major overhaul of the ad products available for brands to purchase. With this in mind, I updated the 2024 sizzle to not only showcase additional projects we had completed, but also share our new strategy with potential brand partners.
Medium: Sizzle Reel
Role: Creative Producer/Editor
Roku Recommends Sizzle Reel
Objective: To share how brands can sponsor segments or even be integrated into one of the most successful shows on The Roku Channel—Roku Recommends.
Medium: Sizzle Reel
Role: Creative Producer/Editor