Client: TurboTax
Series: Emeril Tailgates: The Postseason
Medium/Product: Custom Vignette, a :30s spot that lives in the ad break across The Roku Channel and brings a brand’s messaging and physical products into the world of a Roku Originals series
Overview: In this custom vignette, I thematically connected TurboTax’s ‘let TurboTax experts do your taxes for you so you can have more time to do what you love’ messaging to the world of Emeril Tailgates: The Postseason by sharing helpful tips to to make gameday cooking easier than ever
Role: Copywriter, Creative Producer
Custom Vignette
Emeril shares tips to streamline making dishes for game day so you can spend less time in the kitchen and more time enjoying the game.
Client: TurboTax
Series: Emeril Tailgates: The Postseason
Medium: Tagged Vignette, a :30s spot that lives in the ad break across The Roku Channel and serves as a promotional asset for the series that is then sponsored by a brand
Objective: To create a post-driven custom cutdown of 1x episode from series that TurboTax would sponsor
Role: Director - After watching the Super Bowl episode, I selected all of the clips to create this custom episode trailer. To help strengthen the brand connection, I also wrote and outro line that and directed a voice over session with talent.
Tagged Vignette
This post-driven Tagged Vignette promotes the Super Bowl episode of Emeril Tailgates to help drive awareness of TurboTax’s ‘Big Game’ sponsorship.