Client: Sleep Number

Medium/Product: General Audience Tagged Vignette, a :30s sponsored video that teaches our audience something and extends the joy of the streaming experience into the ad break

Overview: Sleep Number wanted to sponsor a vignette tied to health and wellness. My colleague and I put our heads together and came up with this concept, and wrote the script together. From there, I led the creative direction in the edit with our animator.

Role: Copywriter, Creative Producer