Client: GEICO

Medium/Product: General Audience Tagged Vignette, a :30s sponsored video that teaches our audience something and extends the joy of the streaming experience into the ad break

Overview: It’s the most wonderful time of the year—GEICOween! For this tagged vignette, I pitched a bunch of “spooky” concepts to align with the GEICOween messaging. I also directed the VO session, capturing a variety of reads and spooky laughs that added texture to the cut. I also pitched the idea of flashing back to the ghost right before the end card, and I think it works really well!

Role: Copywriter, Creative Producer