Hosted by Emmy-award winner Maria Menounos and NFL star Andrew “Hawk” Hawkins, Roku Recommends is your weekly guide through the expanding world of streaming content, uncovering the best in hidden gems, new releases, and returning favorite shows.Brands have the opportunity to be featured in dedicated segments via:Integrated Segment where their messaging and/or physical product is featured within the world of the showA Spotlight Segment for M&E partners promoting their upcoming titles
Client: Walmart
Objective: Highlight how Walmart’s priority products can help you have your best summer yet
Medium: Integrated Segment
Role: Copywriter, Creative Producer
Fun Fact: This was the first ever Integrated Segment on Roku Recommends! It was an idea I pitched before the show was even greenlit, and I wrote and creative produced the segment once the show was up and running.
Client: GEICO
Objective: Bring GEICO’s ‘GEICOween’ messaging to the Roku Recommends set
Medium: Integrated Segment
Role: Copywriter, Creative Producer
Client: Meta
Objective: Promote Meta’s upcoming season of Are We There Yet? hosted by Keke Palmer. Hawk, one of our Roku Recommends hosts, was actually a guest on the season they were promoting, so we got to have some fun banter where he gave viewers a behind-the-scenes look at his time on the series.
Medium: Spotlight Segment
Title: Spotlight on Are We There Yet?
Client: Fisher-Price / DJ Bouncin’ Beats
Objective: Showcase a Fisher-Price priority product as the perfect gift for kids ahead of the holiday season
Medium: Integrated Segment that was then clipped out and ran in ad time across The Roku Channel
Role: Copywriter, Creative Producer
Client: Fisher-Price / DJ Bouncin’ Beats
Medium: :30s cutdown that was clipped out and ran in ad time across The Roku Channel
Role: Copywriter, Creative Producer