Client: PetSmart

Medium/Product: General Audience Tagged Vignette, a :30s sponsored video that teaches our audience something and extends the joy of the streaming experience into the ad break

Overview: PetSmart was interested in aligning with holiday gifting content. The tricky part with this is Roku’s holiday policy—we were not allowed to use any holiday imagery, we were only able to hint at it. A big part of my role on this video was directing the animation studio to make it feel holiday-inspired without any of the imagery you’d expect to see.

Role: Copywriter, Creative Producer