Client: Scotts Miracle-Gro
Series: Martha Gardens
Medium/Product: 1x Custom Vignette, a :30s spot that lives in the ad break across The Roku Channel and brings a brand’s messaging and physical products into the world of a Roku Originals series
2x In-Show Integrations featuring Scotts priority products and reasons-to-buy
Overview: Since Scotts had priority products they wanted to feature, this campaign was a matter of finding the right places to integrate the brand. I assisted with the Custom Vignette by running point on the creative during the edit, and I was part of the team that wrote the talking points for the in-show integrations
Role: Copywriter, Creative Producer
Custom Vignette
Martha Stewart shares tips for beautifying your home with plants potted in Miracle-Gro soil.
In-Show Integration
During an episode of the show, Martha shares the benefits of growing plants using Miracle-Gro Raised Bed Soil.
In-Show Integration
During an episode of the show, Martha shares the benefits of growing plants using Miracle-Gro Raised Bed Soil.