Client: Kohl’s

Series: The Holiday Shift

Medium/Product: Custom Vignette, a :30s spot that lives in the ad break across The Roku Channel and brings a brand’s messaging and physical products into the world of a Roku Original series

Overview: This custom vignette brings Kohl’s ‘Gifts, Deals, and Holiday Feels’ messaging and priority physical products into the world of an exciting holiday-themed Roku Original series. I came up with the initial concept, which was ‘gifting’ characters in the show with Kohl’s priority products. From there, I picked the products and the characters that should receive them, wrote the script, worked with the talent on making the script feel natural, and supervised the edit.

Role: Copywriter, Creative Producer