Client: Cadillac

Medium/Product: Funny Or Die Memes Package to accompany the Bespoke Branded Content Series Up to Speed with Julie Bowen

Overview: The challenge for this campaign was marrying Cadillac’s luxury tone and reasons to buy with the Funny Or Die voice. The feedback from the first round of copy was that it felt “too Chevy,” so I took what I dubbed a “Frasier” pass and they loved the updated copy! I also wrote the contextual copy that was posted along with the memes.

Role: Copywriter