Client: Paramount+

Medium/Product: Funny Or Die Trailer Distribution & Memes Package

Overview: To help promote their upcoming show For Heaven’s Sake, Paramount+ partnered with Funny Or Die to share the trailer for the series along with 3x custom memes featuring stills from the trailer!

I selected the frames for the memes from the trailer and then wrote contextual meme copy for each photo. I pitched 3x potential jokes per photo, and below are the options that the client chose. Additionally, I wrote the contextual for each of the memes and the trailer distribution.

Role: Copywriter