Client: Kroger

Medium/Product: Funny Or Die Custom Video Series & Celebrity Social Posting

Overview: Funny Or Die had a longstanding partnership with Kroger on a custom bespoke series starring Jeff Goldblum called Cooking with Jeff.

In 2020, we were faced with a challenge—Jeff would not be able to film all 3x episodes, so we had to pivot. Instead, we decided to work with pairs—celebrity couples or best friends! The episodes launched monthly between October and December, and I wrote the copy that accompanied each video’s launch and the copy that Sarah Michelle Gellar and Shannen Doherty included when they posted the video.

Role: Copywriter

Fun Fact: I put Sarah Michelle Gellar and Freddie Prinze, Jr. on the initial talent list, and when we went out to her she said she was in but wanted to work with her BFF Shannen Doherty instead! As a Beverly Hills, 90210 and Buffy the Vampire Slayer superfan, this was kind of a dream come true.